events
Make the event feel unmissable
Great events need the right people in the room. That starts before the brochure, the agenda or the registration page.
We create content that builds interest early, connects the event to real-world issues and gives your audience a reason to attend.
Step 1 - Entice
Thought provoking or provocative post on social media to draw the reader onto your website
Step 2 - Engage
Editorial content as a conversion bridge to encourage the reader to download the event brochure
Step 3 - Covert
Direct marketing to an informed and relevant individual to convert interest into attendance
Step 1 - Entice
Use sharp, timely content to catch attention and bring the right audience to your site.
Step 2 - Engage
Use editorial content to explain why the topic matters and build interest before asking for registration.
Step 3 - Convert
Use targeted follow-up to turn informed interest into downloads, registrations and attendance.
People do not attend events just because the agenda exists, the room is full or a big-name speaker is involved. The content has to feel relevant to the world they are dealing with now.
By linking agenda themes to real-world developments, industry trends and emerging disruptions, you turn attendance from a nice-to-have into something harder to ignore.
Editorial content does the hard work for your audience. It shows them why the event matters before they reach the registration page.
They are no longer asking “Should I go?” They are asking, “Can I afford to miss it?”
The content can take many forms, but everything starts with a good idea.
What is of interest to your customers, how can you tell it in an engaging way, and how can you develop authority in this space?
The first section is easy – make the content relevant. Pin it to the real world and focus on the outcome, not just the delivery process
The second section is challenging – is it a well written piece of content? Writing is easy, writing well is hard.
The final section is open to interpretation – authority can come from the person you have interviewed, the data you have included, or the seemingly unconnected trends that are weaved in
The final stage is delivery.
The teaser post on social media entices the audience onto your blog.
The content hooks the interest of the audience into the relevant topic.
All you have to do then is take then on the next stage of the journey to the brochure.
By breadcrumbing the audience, you are using content to create authority and necessity