About us

The best organisations already have the expertise. 

They just need a better way to communicate it. 

The Content Store helps technology businesses develop content that builds authority, explains complex topics and supports business objectives. Because content should do more than fill a calendar.

ABOUT US

What we believe

Every channel has a role to play. 

Social creates visibility. PR builds credibility. Paid extends reach. But owned content is where your best thinking lives, develops and keeps working. 

Too often, it is treated as the support act. 

That leaves strong ideas trapped in one-off posts, announcements or campaigns. The Content Store helps fix the imbalance, turning raw thinking into useful content that gives the whole marketing strategy more depth.

OUR ETHOS

Design content for your audience, not you

BE INTERESTING

Content fails when you can't connect. Just because it is important to you, doesn't mean it is important to other people

Think about writing what the audience wants to read first and foremost, not what you want to tell them. Earn the right to sell to them.

BE VARIED

Not everything is a blog. Blogs have their place, but you must choose the right format for the right message

Messages mean more when they are presented in the right format. The ways to engage audiences is limitless, experiment and find the right way.

BE LAYERED

Too many companies are over-reliant on a single channel. A good marketing plan is multi-pronged.

An effective message is one which is repeated and reinforced creatively. An opinion piece reinforces a press release, which is made more credible by a case study, and amplified through social.

THE CONTENT STORE

Meet the Founder

Jamie Davies is the founder of The Content Store. With more than 15 years’ experience across journalism and in-house communications, including roles at Nokia, Vodafone UK and Telecoms.com, he helps technology companies turn complex ideas into clear, relevant stories that connect with customers, media, policymakers and senior decision-makers.

Bring us the raw thinking

And we'll turn it into a content marketing plan which engages across different platforms and audience profiles

Tell us the idea

And we'll show you how you can layer the argument, build in redundancy, and support other channels