Insights

Ideas and insight for businesses that want to turn expertise into content people actually value.

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PR’s role in AI discoverability rests on a fragile assumption

Gartner, Muck Rack and numerous others have predicted a PR goldrush in the AI era of queries and crawling, but this assumes media owners will be willing participants in their own demise.​ ...
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The consequences of AI slop

Few will admit it in public, but AI-generated content is quickly becoming the norm. But how many professionals actually appreciate the potential risk? Faster and cheaper is very rarely better, and in the case of “AI Slop”, it is often ...
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Innovation at speed, or reckless ignorance of responsibility?

Two leading AI developers have now admitted their agents breached real-world systems during supposedly controlled tests. The incidents expose inadequate safeguards, commercial pressure and the limits of self-policing, strengthening the case for independent safety audits, accreditation and enforceable external oversight ...
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If Europe is the old pessimist, the US is a reckless teen

OpenAI’s Hugging Face incident has exposed the limits of voluntary AI safeguards. Europe’s cautious regulatory instinct now looks less obstructive, while the US preference for light-touch oversight risks allowing powerful systems to outpace the controls meant to contain them safely ...
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When did social become the shop, not the shop window?

A marketing strategy cannot reach its potential with key channels missing. Owned media plays midfield: controlling the tempo, connecting activity and giving social, PR, events and executives better service overall ...
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You can’t win the World Cup with nine players

A marketing strategy cannot reach its potential with key channels missing. Owned media plays midfield: controlling the tempo, connecting activity and giving social, PR, events and executives better service overall ...

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