Gartner, Muck Rack and numerous others have predicted a PR goldrush in the AI era of queries and crawling, but this assumes media owners will be willing participants in their own demise.
PR’s role in AI discoverability rests on a fragile assumption Read More »
Few will admit it in public, but AI-generated content is quickly becoming the norm. But how many professionals actually appreciate the potential risk? Faster and cheaper is very rarely better, and in the case of “AI Slop”, it is often just useless.
The consequences of AI slop Read More »
Two leading AI developers have now admitted their agents breached real-world systems during supposedly controlled tests. The incidents expose inadequate safeguards, commercial pressure and the limits of self-policing, strengthening the case for independent safety audits, accreditation and enforceable external oversight.
Innovation at speed, or reckless ignorance of responsibility? Read More »
OpenAI’s Hugging Face incident has exposed the limits of voluntary AI safeguards. Europe’s cautious regulatory instinct now looks less obstructive, while the US preference for light-touch oversight risks allowing powerful systems to outpace the controls meant to contain them safely.
If Europe is the old pessimist, the US is a reckless teen Read More »
A marketing strategy cannot reach its potential with key channels missing. Owned media plays midfield: controlling the tempo, connecting activity and giving social, PR, events and executives better service overall
When did social become the shop, not the shop window? Read More »
A marketing strategy cannot reach its potential with key channels missing. Owned media plays midfield: controlling the tempo, connecting activity and giving social, PR, events and executives better service overall
You can’t win the World Cup with nine players Read More »
Not every announcement deserves a media pitch. This guide breaks down what journalists consider newsworthy, when owned channels work better, and how to choose the right route for each story.
To pitch or not to pitch Read More »
Owned media gives executive ideas a public track record before journalists are approached. Consistent, useful content builds authority, proves relevance and turns a cold pitch into an ongoing conversation already.
Building momentum before the pitch Read More »
Social media can attract attention, but without meaningful content it cannot build trust or move customers forward. Strong ideas give every post purpose, turning engagement into a route towards revenue.
Social without content is like a car without petrol Read More »
