If your customer has to translate your technical specification into why it matters, you have made them do the marketer’s job. Outside-in messaging starts with the outcome they want, then proves how your product helps deliver it.
Your customer does not care about your USPs Read More »
Gartner, Muck Rack and numerous others have predicted a PR goldrush in the AI era of queries and crawling, but this assumes media owners will be willing participants in their own demise.
PR’s role in AI discoverability rests on a fragile assumption Read More »
Few will admit it in public, but AI-generated content is quickly becoming the norm. But how many professionals actually appreciate the potential risk? Faster and cheaper is very rarely better, and in the case of “AI Slop”, it is often just useless.
The consequences of AI slop Read More »
A marketing strategy cannot reach its potential with key channels missing. Owned media plays midfield: controlling the tempo, connecting activity and giving social, PR, events and executives better service overall
When did social become the shop, not the shop window? Read More »
Not every announcement deserves a media pitch. This guide breaks down what journalists consider newsworthy, when owned channels work better, and how to choose the right route for each story.
To pitch or not to pitch Read More »
